Tracking, watching, predicting...lawfully: responsible profiling under the GDPR
1 min read
Profiling is an essential part of the business model for many companies. This briefing looks at the impact of the General Data Protection Regulation on customer profiling, particularly for the retail sector, which relies on data profiling to tailor their customers’ experience. It looks at how businesses should adapt to the new legislation in order to comply, whilst balancing their own business needs and goals as well.
