Reckitt Benckiser
Intricate IP and commercial arrangements
- A perpetual exclusive licence in China for the Mead Johnson and Enfa family of brands, while protecting their value for Reckitt in the rest of the world; a complex solution that relied on our institutional knowledge and developed expertise; and
- Bespoke commercial contracts.
How did we add value?
1. Expert guidance
Expert guidance through a complex and evolving regulatory landscape in China in the infant nutrition sector
2. Bespoke deal structure
Bespoke deal structure across multiple jurisdictions, including arrangements for Reckitt’s retained minority shareholding
3. Confident management
Confident management of a broad auction with a tight timetable
4. Seamless global support
Seamless global support spanning China, Hong Kong, Singapore, Netherlands and the US
Auction process
Simultaneous engagement with multiple bidders |
deal value
in excess of $2 billion
|
pensions and employment
Extensive employee transfer and global consultation obligations |